Community of Certified Practitioners Newsletter

Touching Lives & Transforming Organizations

                 From 5% annual profit growth                                                    To 130% annual profit growth 

Issue 01/07, August 2007

OTi Partners

                 From Sales-Oriented Organization                                            To Regional Marketing Hub

 

In this business case, a MNC has grown from 5% annual profit growth to 130% annual profit growth within a short span of two years.  The key contributing factor to this phenomenal growth is the right talents in which the company has recruited or put in place to steer the company forward.

Previous Management Team

Current Management Team

Short-term sales focus: price differentiation

Strategic marketing focus: strong brand image, quality customer service

Depend on existing sales and marketing channels

Collaboration with distributors, contractors

Increase market share through price cut

Explore and develop new markets and customers